This project features the redesigned first edition of Hinkle Happenings, Hinkle Law Firm’s quarterly internal newsletter, which I created using Canva during my role as Marketing Coordinator. I led the visual overhaul to establish a cleaner, more engaging layout while maintaining a professional tone aligned with the firm’s brand. Published in December 2023, this edition highlightsContinue reading “Hinkle Happenings – Holiday Edition”
Category Archives: Portfolio
Boutique 5 Marketing Campaign
As part of a college course project, I created a comprehensive branding campaign for Boutique 5, a Black woman-owned stationery and gift shop located in Wichita’s Gallery Alley. The objective was to increase brand awareness and foot traffic by highlighting the store’s stylish, functional products and unique local identity. I developed a full creative briefContinue reading “Boutique 5 Marketing Campaign”
Company Icons
For this project, the objective was to design a set of custom icons representing alcoholic beverages for a fictional bar’s menu. The main challenge was to rely solely on basic shapes and lines to create clean, recognizable, and cohesive designs. Below are the final vector icons along with the original concept sketches that guided theContinue reading “Company Icons”
My Typeface Design
In my typography class, we were tasked with creating an original typeface inspired by an existing one. The goal was to study the structure, rhythm, and personality of the chosen typeface, then reinterpret those elements in a unique and personal way. Below is the original typeface I selected for inspiration, followed by the typeface IContinue reading “My Typeface Design”
Old Town Event Stories Graphics
As part of my ongoing responsibilities, I was tasked with updating Old Town’s website and Instagram Stories each week to promote upcoming events in the district. This included designing custom bookend graphics for the “Featured Events” stories, which served as visual anchors at the beginning and end of each story sequence. Once published, the storiesContinue reading “Old Town Event Stories Graphics”
Old Town Website Launch
When I began my internship at Downtown Wichita, Old Town’s website was undergoing a major redesign. During this time, I immersed myself in understanding the Old Town brand—its voice, visual identity, and audience. Once the new site was ready to launch, I created this announcement graphic to share the news on social media. This wasContinue reading “Old Town Website Launch”
Boutique 5
This local Old Town business feature spotlighted Boutique 5. Tucked in the heart of Old Town, Boutique 5 is a charming stationery and gift shop known for its curated collection of paper goods, greeting cards, and small, meaningful gifts. Proudly Black woman-owned, Boutique 5 brings a unique and personal touch to every item on itsContinue reading “Boutique 5”
Mrs. O’Leary’s
Mrs. O’Leary’s is a beloved woman-owned shop in Old Town that’s full of charm and creativity. From art supplies and home décor to unique clothing and quirky gifts, the store offers a little bit of everything for artists and treasure hunters alike. Adding to the shop’s cozy, welcoming vibe is Meeka, the resident shop catContinue reading “Mrs. O’Leary’s”
The Kitchen
The Kitchen is a cozy, chef-owned restaurant in Old Town led by the talented Natasha, who brings creativity and comfort to every dish she serves. Known for its fresh ingredients and flavorful combinations, the menu features standouts like the Philly Smash Burger, Thai Bowl, and savory quiche. For something sweet, the chocolate cake and coconutContinue reading “The Kitchen”
Name Logo
In my Typography class, we were challenged with designing a custom name logo that reflected our personal style while demonstrating a strong understanding of typographic principles. The goal was to thoughtfully craft a logo using letterforms that balanced creativity, readability, and design cohesion. Below are the first designs and final name logos I created asContinue reading “Name Logo”
Rebecca Sisler 