As part of a college course project, I created a comprehensive branding campaign for Boutique 5, a Black woman-owned stationery and gift shop located in Wichita’s Gallery Alley. The objective was to increase brand awareness and foot traffic by highlighting the store’s stylish, functional products and unique local identity. I developed a full creative brief outlining marketing strategies, target demographics, and positioning goals rooted in professionalism, creativity, and community support.
To bring the campaign to life, I designed a series of cohesive print and digital advertisements that reflected the brand’s vibrant personality and mission. Each ad targeted young professional women, using bold visuals, inviting colors, and playful copy to emphasize affordability, customization, and empowerment through organization. This project demonstrates my ability to connect strategy with design while creating purposeful, on-brand marketing materials.
Rebecca Sisler 